We Are Pink Initiative


We are in the business of love.


This isn’t an old school bake sale.


We want to make a difference, and we are.


About 1 in 8 women in the United States will develop breast cancer in her lifetime, the statistics tell us. That’s how many college roommates I had, how many women are in my book club and how many bridesmaids some brides have in her wedding party. It’s rare to meet someone who hasn’t yet somehow been touched by breast cancer- either directly or a family member, a friend, a colleague, isn’t it? So what are we going to do about it? Something! Because even a little something is better than nothing at all. And we’re going to have a grand time doing it because that’s what we do best.

Pink Initiative was founded in 2008 in the memory of my mom’s best friend, Donna, who passed away from breast cancer in 1991. Her upbeat attitude and silly antics are our rocket fuel.

Each year, the funds raised here (both from monetary donations and fundraising events) are distributed annually, minus 5% which covers miscellaneous administrative costs including professional fees and marketing. No one takes a salary; we do this because our hearts tell us so.

2009: National Breast Cancer Foundation
2010: Dana-Farber Cancer Institute mobile mammography van day
2011: Triple Negative Breast Cancer Foundation
2012: granted Stage 4 breast cancer patient and her family trip to Disney World
2013: Maine Breast Cancer Coalition
2014: Dana-Farber Cancer Institute mobile mammography van day


The Facts for 2014

Breast Cancer Survivors in US
New Cases of Invasive Breast Cancer
New Cases of Carcinoma In Situ (CIS is non-invasive and is the earliest form of breast cancer)
Deaths in US from Breast Cancer

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

Margaret Mead

Get Involved

Host Event

Host Event

Host and event to raise awareness of Pink Initiative in your local network.



Donate to help us fulfill our mission.



Lend your photography services to document a day in the life of a woman with breast cancer.

Give Back

Give Back

Join our community at a 1%er by pledging to give 1% of your profits to PI.

The Board

Emilie Sandifer

Emilie Sandifer

Founder and President

Emilie Sandifer is the owner and president of emilie inc. photography, a boutique New England wedding photojournalism studio, and was previously a photographer and photo editor at USA Today and the Washington Post. She loves big, laughs hard, and pushes the envelope whenever possible.

Kelsie Guerriero

Kelsie Guerriero

Public Relations Director

As Assistant Director of Development Marketing at Dana-Farber Cancer Institute in Boston, Kelsie brings her passion for healthy living and the eradication of cancer to work with her every day. Although she enjoys traveling – especially to culinary hot spots – Kelsie is a true New England girl and loves spending days at the beach and on the boat with her family.

Mia Alsup

Mia Alsup

Social Media Director

Mia Alsup is a southern girl living up north with her husband and their dog Mac. She is co-founder of Mia Maria Design, a wedding branding and stationery company. Mia's background in Marketing, combined with her passions for impeccable design and a great love story have led her on the entrepreneurial adventure of her dreams.

Join Us

We’d love to hear from you.

General: info@pinkinitiative.org

Membership: join@pinkinitiative.org

Media: press@pinkinitiative.org